From smartphones to tablets, people are visiting your website from an increasing number of devices. Is your website ready to accommodate them?

What is Responsive Web Design?

According to Wikipedia Responsive Web Design “allows users across a broad range of devices and browsers to have access to a single source of content, laid out to be easy to read and navigate with a minimum of resizing, panning, and scrolling”.

These days with tablets, smartphones, laptops, TVs and of course regular computer displays, it is difficult to predict what device someone will be using when they visit your website.

The solution to accommodating all these devices without creating multiple websites is responsive web design.

A responsive site leverages the same content across all devices, which eliminates the substantial costs associated with maintaining multiple versions of the same site. And because the site looks for capabilities rather than conforming to specific devices, it keeps pace with new technologies. If someone were to access the site on a movie theater screen, it would adapt.

Check out one of my financial advisor website designs as an example of responsive web design.  Now shrink your browser by dragging the bottom right corner horizontally and discover how the page content adapts to the changing size of the window. When you drag your browser window to its most narrow size, that approximates a smartphone in a vertical view.

Perhaps the largest website to date that has converted to responsive design is The Boston Globe. Try the same browser shrinking test as shown above on their website and watch the results.

Responsive design ensures that your financial advisor website will display and function well for any device – now and in the future.